In Partnership with Jordan Finkle
Your typical digital entrepreneur success story involves an influencer who is on top of all the latest trends, native to social media platforms, and savvy with their posting prowess. Many call it “clout chasing” but make no mistake – it’s often thanks to a studied, data-driven plan of attack. Vegas Matt and his son EJ might not fit the typical mold of content creators, but they are taking the gaming world for a wild ride as emerging leaders in gambling content.
A retired Las Vegas-based executive with virtually no prior social media experience, Vegas Matt always wanted to be a star. In his 20s, along with his friends, he worked in Hollywood, producing direct-to-video horror movies because he loved the film industry and he saw a big opportunity. Now, after a lifetime of successful business ventures, he’s found a new calling: transforming his video poker hobby into a thriving multi-million dollar empire. What’s most astounding is that he’s only been in the social media game for a little over a year – a 60-year old rookie who’s taken social media by storm.
Born out of a genuine passion for video slots, Vegas Matt’s foray into the world of gambling content creation wasn’t a calculated move. “I never anticipated this,” he admits, reflecting on his digital stardom. “I was just having fun, doing something I loved.” His growing empire was created entirely out of a drive to make videos with his son so they could share his gaming hobby and his magnetic personality with the world.
Connecting with audiences in today’s flooded content market can be challenging. Matt breaks through the noise and resonates because he’s a born entertainer with clear vision and the charisma of a seasoned talk show host. Vegas Matt marries a jovial energy and enthusiastic vigor with a love of pop culture to create a singular content experience. His videos capture the thrill of gambling through the lens of a successful professional, loving father and funny friend who never abandoned his early Hollywood dreams.
“I don’t chase trends,” Matt explains. “I focus on being authentic, sharing my joy for gaming, and creating content that feels genuine.” That sincerity struck a chord, catapulting him to the summit of the gambling influencer landscape. Breaking the algorithm is never a simple feat, but Vegas Matt and EJ make it seem like a completely natural outcome to sharing the videos they love to make.
Matt’s rise to the summit of the gambling influencer sphere is a testament to the power of authenticity, unwavering dedication and the magic of Vegas. He and EJ have been able to foster a thriving community around his passion that has not only reshaped his life but has also redefined the landscape of digital gambling content creation. A little over a year into his journey, and it’s not out of the ordinary for over 1 million people to tune in to watch Vegas Matt take the house for over $100,000 at slots.
With his newfound celebrity comes attention from fans and viewers who want to find out more about Vegas Matt. He recently attended the Bruno Mars show at Park MGM where he was spotted by the cameras and put up on the big screen in the venue. After the concert, he was approached by fans who were excited to take pictures and meet the man behind the videos. As he continues to grow the channel, he’s grateful for the recognition and amazed at the response they have been getting from audiences in Vegas and around the world.
With over 340K subscribers on YouTube, Matt and his amazing team continue to innovate and connect with viewers. He’s an inspiration for all the aspiring content creators who ever had the notion that they could achieve stardom. It’s never guaranteed, but Vegas Matt proves that with genuine passion, dedication, and a touch of that Vegas luck, the sky’s the limit!!
Find Vegas Matt on YouTube, Instagram, TikTok, Facebook and vegasmatt.com.
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